About

Adtext subtitles over 5,000 commercials a year, making us the market leader in commercial subtitling.

Digitally integrated with all the leading commercial distribution companies, Adtext can offer clients a single, combined service, delivering the highest quality subtitles in the fastest turnaround times across an extended working day.

• Adtext is market leader for commercial subtitling (c.90%).
• Fully integrated with all the leading distribution companies - BEAM.TV, IMD and Adstream.
• Digitally streamlined subtitling operation – reducing turnaround times.
• Dedicated in-house team of six experienced commercial subtitlers working a shift system 09.30 to 21.00 and later if required.
• Uniquely placed to provide the fastest, highest quality and most efficient service for clients.
• Significant investment in cutting-edge technology.

Why Subtitle?

• 1 in 7 (8.94 million people)* in the UK are hard of hearing, which is 14% of the population.
• 1 in 6 (10.89 million people)* use subtitles sometimes and 3.56 million use them all or most of the time.
• Subtitles are also used by people who live in houses where it is difficult to hear the television - student houses, homes with small children and they are frequently switched on in gyms, bars and airports.
• Subtitles are used by people who speak English as a second language.
• There is a legal requirement for commercial broadcasters to subtitle. ITV and C4 currently subtitle 90% of all programming and the BBC is now subtitling 100% of all programming.
• The majority of the UK's national advertisers now subtitle as a matter of policy.
• It is IPA (Institute of Practitioners in Advertising) policy.
• Over 5,000 commercials are subtitled every year.

*NOP 2003